Position Job title: senior product manager - Palovarotene division / function: business unit neuroscience & rare diseasesmanager (name, job title): business unit head, neuroscience & rare diseaseslocation: são paulo, brazilSummary / purpose of the positionWithin the framework of ipsen brazils business objectives and approved budgets, develop and execute the brand and operational plans for palovarotene to achieve financial and marketing strategies and contribute to business decisions around palovarotene products the readiness and execution plans for the launch of palovarotene and potential new rare disease products responsibilities / job expectations- Brand strategy and execution:- Develop strategic and operational plans for palovarotene in collaboration with the cross functional brand team.- Lead the execution of the marketing elements of the strategic and operational plans.- Creation of approved promotional materials and marketing initiatives and programmes.- Engage with the field force in the implementation of tactical initiatives within the strategic and operational plans, including time in the field.- Deliver a robust customer profiling, segmentation and targeting approach to ensure effective and efficient resource allocation, which drives sales results.- Develop market insights:- Utilize direct customer and stakeholder engagement to identify, explore and capitalize on key market opportunities.- Support ongoing market and sales analysis to identify and communicate key market dynamics impacting performance.- Support market research and advisory board activities to deliver and track product and market insights.- Directly engage customers to ensure thorough understanding of market dynamics and customer needs, behaviors and perceptions.- Account management:- Act as a role model within the account management process from account prioritization through to delivery of activities.- Closely monitor activities and sales results within priority accounts and propose/deliver corrective actions where needed.- Undertake time in the field, developing relationships with priority customers and accounts to impact prescribing behaviors and deliver improvements to market share.- Prepare and support medical and market access areas on tl/kol mapping and rare disease key stakeholders in academy, public and private reference centers, as well as payers and disease state initiatives, e.G. Moh public fop programs.- Forecasting and financial management:- Build and deliver accurate 12-Month and 5-Year demand, sales and resource allocation forecasts.- Lead monthly sales and expenditure projections.- Monitor brand performance and propose corrective actions when needed.- Help monitor expenses, optimize resources allocation and return on investment.- Focus marketing resources and investments for maximum return on investment.- Partner with finance, supply/tech operations, and business unit head to ensure accurate and timely manufacturing forecasts and stock replenishment plans.- New and future indications:- Develop excellent launch plans for new indications in collaboration with cross functional team.- Execution of the marketing elements or launch plans, whilst influencing and leading indication launch teams cross functionally.- Contribute to business case development and approval for new products indications in collaboration with business unit head and cross functional team.- Contribute as a valued team member to future indication launch readiness project teams (led by medical).- Behave in a manner consistent with the relevant associations codes of conduct, the ipsen code of conduct and the ipsen way of being:- Champion the ipsen way of being within the ipsen business and brand team.- Ensure compliance with relevant codes of conduct and all applicable laws and compliance codes.- Work in accordance with the ipsen pharmacovigilance requirements at all times.- Exhibit the ipsen way of being in all individual and group engagements.- Perform all work in a safe manner that ensures your health and safety and that of all abilities & experienceEducation / certifications:- Scientific or business :- At least 5 years pharmaceutical marketing experience.- Experience in successfully launching new drugs and indications, preferably in the rare diseases therapeutic area.- Experience implementing an account management approach to the marketing of rare diseases brands, preferably including experience with ministry of health programs, centralized purchase process, pdps, etc.- Proven track record of working with pharmaceutical specialized products, preferably within rare diseases in the brazilian market and with therapeutics used by relevant physicians.- Existing relationships with relevant physicians in brazil (preferred).L.
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