For 135+ years the coca-Cola company has grown to become the most recognizable brand in the world. In 2020 we launched the flavored alcohol beverage brand topo chico hard seltzer in latin america. Due to the category growth, we are expanding our product innovation and looking for pioneers that know how to expand their thinking and bring new ideas to life. In this role you will be responsible for shaping the pre-Mixed cocktail brand strategies, plans, and execution for the fab category, partnering cross functionally across the region, and with coca-Cola bottling partners. This is an exciting opportunity for a brand director to act as an intrapreneur to build and lead a start-Up in latin america with the resources and backing of the coca-Cola location: brazil (sp/rio), colombia, mexicowhat youll do for us- Leads the strategic brand development of pre-Mixed cocktails, innovations and beer initiatives and programs designed to broaden the appeal of our brands to the consumer in order to drive growth and revenue for both our innovation and profit streams.- Drives key brand or category initiatives that effectively reach and connect with target consumers.- Define global schweppes premium drinks (spd) brand guidelines and general plan to be followed by each of coca-Colas spd regional brand managers- Acts as a brand champion across the business. Approves product packaging designs to be consistent with product communications hierarchy and brand(s) standards. Works collaboratively with design center to lead global designs.- Develop the mid-Term growth plan (2-3 years) and annual portfolio plans (abps) focused on addressing market needs for 2-4 brands- Support in commercial, E2E xp and imx strategy (e.G., picos, production materials, media planning)- Assess attractive consumer opportunities by leveraging consumer research in order to identify new profit growth areas (e.G., sub-Categories, packaging)- Deliver the portfolio growth strategy, annual brand plan (abps) for portfolio- Build strong communication skills (story telling) evidenced by good verbal/written presentation ability to partner and influence effectively with peers, leaders, and executives- Works with the knowledge, strategy and insights teams to develop consumer marketing insights and provide a foundation for marketing strategy and channel management. Ensures strategic brand communications (including advertising, promotion and media plans) via deep consumer understanding, kbi tracking that follows global category strategy guidelines, as well as development of reporting and execution models to evaluate results and leverage key learnings.- Establishes and oversees the portfolio budgets to ensure appropriate funding the brand portfolio to ensure appropriate marketing mix that drives efficiency and deliver against financial targets, accounting principles, process guidelines and productivity goals- Coaches, inspires, and builds marketing capabilities and acts as a role-Model in growth behaviors and leadership behaviors, lead a team of brand managers- Acts as a thought leader around brand or category innovation, develops new means for stimulating creativity, insight collection or idea generation leading to new to the world insights and product and requirements- Bachelors degree in marketing, business or related field is required (masters or mba degree is highly preferred)- 8+ years of marketing experience with increasing responsibility and scope in brand management- Must be fluent in english spanish or portuguese is also highly preferred- Demonstrate the ability to translating marketing objectives into strategies and plans. Proven success in leading a team to develop a comprehensive marketing plan that is integrated across multiple consumer touch points, including at point-Of-Purchase.- Knowledge of information used to define brand strategic corridors and develop appropriate business solutions and the ability to lead the development, communication and stewardship of global brand positioning, architectures and policies/guidelines are needed- Knowledge of and the ability to use basic financial analysis (e.G., return on investment, value chain analysis) related to marketing effectiveness, resource allocations and new business opportunities is needed- Successfully launched several new products from concept stage through commercialization and in-Market success. Has successfully managed a product portfolio.- Persuasive communication skills and ability to develop materials for corporate strategy and business review meetings.- Proven ability to manage and develop a marketing teamwhat we can do for you- Iconic & innovative brands: our portfolio represents over 20 different billion-Dollar brands such as coca-Cola, sprite, fanta, powerade, and more. We believe the alcohol category will become a billion-Dollar category for the company. This is your opportunity to be.
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