We are looking for a team lead, brand insights to join our growing brand insights team. The team itself is tasked with guiding brand strategy through consumer insights to help brands in the brp portfolio maximize their global part of your role, youll be at the forefront of a new practice at brp and will be expected to connect the dots between the work of many specialized teams across the organization (data and analytics, research, social, digital, business intelligence, cx, ux, etc.) to explain consumer behavioral patterns to senior management and proactively identify threats and part of our teamhere at brp, were creating new ways to get people moving forward, where their experiences are measured by emotion rather than distance. All around the world, our products, achievements and aspirations are a reflection of our teams exceptional expertise. Want to bring your true self on this adventure?Youll have the opportunity to:build the brand insights practice at brp (team, budget, processes)provide an ongoing read on customer profile, target & personasidentify information gaps to build optimal research roadmaps per brandmonitor brand health variations to highlight growth opportunities & competitive threatsinterpret available consumer data to build actionable insightskeep a constant pulse on macro trends (market, category, competitors)be the voice of the customer in strategic meetingsconsolidate brand insights into story-Led insights reviewprovide strategic recommendations to marketing and executive teamsthis role is A good fit if you have the following skills and qualities:minimum 10 years experience in brand strategy & development roles leveraging market research or directly in market research with a strong storytelling connector, able to liaise with all relevant internal curious, self-Motivated and with excellent storyteller, able to persuade audience through indirect experience visualizing and storytelling data for non-Data with consumer intelligence platforms (qualtrics, brandwatch, display R)experience with multivariate analysis and other statistical the power of diversitybrp is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead!For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaningwelcome to brpwere a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the canadian town of valcourt, quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in canada, the united states, mexico, finland, australia and austria, with a workforce made up of close to 23,000 spirited people, all driven by the deeply held belief that at work, as with life itself, its not about the destination its about the position is based in campinas, in english will be position is eligible to the brp employee referral program.
Original job team lead/ brand insights posted on grabjobs . To flag any issues with this job please use the report job button on grabjobs.
#J-18808-Ljbffr.
Para otimizar sua experiência durante a navegação, fazemos uso de cookies.
Ao continuar no site, consideramos que você está de acordo com nossa
Política de Privacidade.
PROSSEGUIR
Aguarde, vamos preparar as informações para envio.
Preparando seu currículo.
Identificando os e-mails.
Realizando o envio.
, vimos aqui que faz tempo que você não atualiza seu currículo.
A última alteração foi em: .
Faça uma revisão para que os recrutadores acessem seu currículo já atualizado e receba convites para entrevistas!
Candidatura realizada com sucesso!
Para agilizar sua busca por empregos identificamos que são perfeitas para você.
Simplifique sua jornada e envie seu currículo automaticamente para estas vagas.
Muito bem, !
Seu currículo foi enviado para de em . Confira os detalhes no seu e-mail.
Agora, complete seu currículo para ter até 10x mais chances de visualização!
Esta vaga é de um site externo!
Esta vaga é de um site externo e você sairá do Trabalha Brasil.
Candidate-se em mais vagas para que mais empresas vejam seu currículo! 🚀
Preparando seu currículo.
