About the role: were looking for an experienced marketing manager to help drive leads, pipeline, and revenue across the latam role reports to the sr. Director, regions marketing and will also work closely with the global udemy business marketing teams including global events & demand generation teams, product marketing, public relations and customer person in this role will be crucial to generating pipeline, elevating our brand and building awareness in key markets across the latam region. Youll be tasked with a range of responsibilities, all with the goal of educating and inspiring business leaders to transform their workforce with udemy for business. You will ensure marketing and brand compliance across content, product collateral, events, digital marketing and social media campaigns. This role will also manage logistics, sponsorships, promotions and overall vendor management for key industry events within the you:the marketing manager for latam will be responsible for developing and executing regional marketing plans which enable achievement of strategic priorities, pipeline targets, and revenue targets within this region. You have experience in tactical and strategic marketing across the latam region and have delivered proven results from previous demand generation and event marketing programs. You are also a data-Driven individual, well-Versed in salesforce, marketo and marketing technology tools, with a proven track record of using data to define growth what youll be doing:- Develop and execute digital demand generation and event marketing programs that will include account based marketing (abm) campaigns, hosted events, industry trade shows, virtual events, and other programs to support pipeline and revenue goals- Collaborating with the global demand generation, content and product marketing teams, you will test digital programs that targets the small medium business segment- Report on campaign performance so we know exactly whats working, whats not, and how we can best achieve latam region goals. Youll ensure we have detailed insight into all funnel metrics and the roi across every acquisition channel- Collaborate with the regions sr. Director and latam sales leadership to drive pipeline and awareness by creating cohesive campaigns with sponsorship, speaking engagements, and high-Touch workshop activities- Work across the marketing lifecycle to ensure events are integrated into the overall marketing strategy, tagged for tracking and analytics purposes and evaluated on a regular basis for performance- Source and manage vendor and agency relationships as it pertains to event planning and execution: venues, A/V production, booth, swag, video and more- Localize our library of content (ebooks, guides, webinars, tools, industry reports) to drive pipeline for latam- Build strong and meaningful relationships with L&D leaders and tech leaders at key target companies and key vendors that serve our audience and key excited about you because you have:- Fluency in spanish and portuguese proficient in english- 6 - 8 years of latam B2B marketing experience in the saas space, spanning events marketing, digital demand generation, social media and account-Based marketing- Saas industry experience working in or with sales and business development teams, possessing a deep understanding of, marketing models, lead progression / nurturing and B2B sales cycles- A passion for analytics and a proven track record of using data to develop and scale profitable acquisition channels- The ability to take initiative, lead by example and achieve consistent results- Comfortable working with a distributed team across regions- Experience with marketing technology tools and systems like marketo, salesforce among others- Experience managing complex projects, meeting deadlines and handling several projects at the same time with a high attention to detail- A strong relationship builder with proven success in working with high performing sales teams- Successful at prioritizing across multiple marketing initiatives, managing competing priorities, and delegating effectively- Experience managing and negotiating multiple contracts at a time- Successful track record working with and influencing executives both internally and externallyabout udemyudemy is the worlds largest education platform with more than 30 million monthly visitors. Through our consumer and enterprise businesses, udemy creates new possibilities for people and organizations everywhere by connecting them to the knowledge and skills they need to succeed in a changing world. The udemy consumer marketplace offers thousands of up-To-Date courses in dozens of languages and provides the tools learners and instructors need to achieve their goals and reach their full potential. For companies, udemy business (ub) offers an employee training and developm
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