Job description sbt, with the aim of continuing to share joy, entertainment and information to our viewers, is looking for another sbtista to join the family! Our mission and vision, developed from the 3 pillars that govern our brand (family, fun and information), support our attitudes to continue building an increasingly respected organization. We value diversity in all positions. Therefore, it is very welcome! With a strong belief that differences complement and enhance collaboration and results, here we encourage a diverse and inclusive environment, focused on learning and continuous development of all sbt family employees! Do you identify with the opportunity and our culture? So, come here, come here! Responsibilities and assignments as product marketing manager, you will: develop and implement product marketing strategies for the launch, acquisition and retention of sbts streaming collaborate with internal teams to identify market insights, user needs and differentiation opportunities create and execute product launching plans, including key messages, marketing materials and promotional campaigns analyze and monitor sbts streaming and its products performance in the market, evaluating metrics of engagement, retention and user acquisition develop in-Depth understanding of competitors and the market to identify strategic positioning opportunities collaborate with design and creative teams to develop visually appealing toolkits with assets including images, videos and other marketing materials to promote sbts streaming and its products work closely with product development teams to provide feedback on improvements and features based on customer needs participate in the development of market analysis and user research to inform strategic decisions plan and execute digital marketing campaigns including online ads, social media and email marketing identify partnership and collaboration opportunities to expand the platforms reach manage marketing budgets, ensuring an effective use of available resources monitor market trends and best practices in the streaming industry to ensure the platform is always innovative and competitive. Requirements and qualifications for this position, you need to have: bachelors degree and/or specialization in marketing proven experience in product marketing or digital products, preferably on streaming platforms ability to understand user needs and translate them into effective marketing strategies knowledge of product performance metrics and experience in data analysis familiarity with user acquisition, retention and engagement strategies project management skills and ability to work collaboratively in a team environment experience in planning and executing digital marketing campaigns passion for entertainment, streaming, digital, technological trends and, of course, sbt availability to work in a hybrid format, being 3 times a week at the companys headquarters, located in osasco/sp, and 2 times in home office. You gain extra points if you have: knowledge of marketing analysis tools and platforms proficiency in english (spoken and written). Additional information besides being able to work in the happiest tv in brazil, you will receive: salary aligned with market practices meal vouchers food vouchers gympass medical and dental assistance for you, spouse and children transportation vouchers, parking and/or charter buses available in several regions private pension life insurance daycare assistance convenience inside cdt such as beauty salon, bank, food court for that afternoon snack, clinic for appointments with doctors from various specialties, besides being able to perform some clinical exams psychological, nutritional and ergonomic support programs training, lives and other content to boost knowledge access to sbt club with discounts on products, leisure, courses, etc. We are a family! Family, fun and information are part of our essence. Sbt, a company of grupo silvio santos, shares joy, entertainment and journalism with brazilian families for 40 years, consolidating itself as the familys broadcaster, so beloved by viewers. Our 40-Year journey on tv has won a network of 110 stations throughout brazil. But it doesnt stop there. We are constantly evolving, increasingly reaffirming our space in the digital environment, with new modern projects like sbt games, tv zyn, sbt videos and sbt news. These innovations bring relevant content to viewers on any screen. Around 6 thousand employees throughout brazil make this story happen every day, living our pillars in a family-Oriented and fun environment. We value diversity in all positions. Therefore, it is very welcome! With a strong belief that differences complement and enhance collaboration and results, here we encourage a diverse and inclusive environment, focused on learning and continuous development of all sbt family employees! #besbt.
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