Job title: creative strategy marketing manager alcoholic ready location: são paulo, sp, brazil the coca-Cola company is seeking a versatile creative strategy marketing manager alcoholic ready to join our experienced team in são paolo, sp. This is a full-Time position that offers an outstanding opportunity to develop vital skills and grow your career. We are looking for someone who is a strong team player, has excellent research skills, and the right attitude for the job. If this sounds like you, we invite you to apply for the position of creative strategy marketing manager alcoholic ready at the coca-Cola company today. For over 135 years, the coca-Cola company has grown to become the worlds most recognizable brand. In 2020, we launched the flavored alcohol beverage brand topo chico hard seltzer in latin america. Due to the category growth, we are expanding our product innovation and looking for pioneers who know how to expand their thinking and bring new ideas to life. In this role, you will be responsible for shaping the consumer promotions and content strategies, plans, and execution for the fab category, partnering cross functionally across the region, and with coca-Cola bottling partners. This is an exciting opportunity for a marketing manager of consumer promotions and content to act as an intrapreneur to help build a start-Up in latin america with the resources and backing of the coca-Cola company. Key responsibilities: translate consumer insights and touchpoints expertise into concrete communication and brand activation strategies and plans develop the consumer strategy and plan (communication, brand activation strategies, content, shopper, activation calendar, etc) based on the E2E xp and brand guidelines lead the customization and/or development of content for specific category touchpoints based on brand guidelines, key occasions and relevant triggers develops consumer promotions when it is a critical component of the big idea and scalable to ensure relevance and efficiency brief media teams and work closely to ensure best-In-Class plan and execution manage the calendar of consumer activation support marketing execution by handing activation tools kits and materials to frontline marketing deliver consumer & shopper strategy & plan, media briefings, pos materials for execution guidelines, activation toolkits and materials qualifications and requirements: bachelors degree in marketing, business, econometrics, or related field is required (masters or mba degree is highly preferred) 5+ years of marketing experience with increasing responsibility and scope in consumer promotions and content must be fluent in english spanish or portuguese is also highly preferred must have experience in consumer insights and strategy, marketing mix, and consumer journey design able to gather consumer insights from multiple categories and connect the dots into a strategic direction towards tangible plans expertise in working with different external partners (i.E.: agencies, production houses) able to analyze quantitative and qualitative data to identify patterns, opportunities and gaps, and integrate across disparate data sources, as well as working knowledge of analytic approaches what we can do for you: iconic & innovative brands: our portfolio represents over 20 different billion-Dollar brands such as coca-Cola, sprite, fanta, powerade, and more. We believe the alcohol category will become a billion-Dollar category for the company. This is your opportunity to be a leader building that category across latin america! Creative team culture: be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation. Exposure to world class leaders: availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights. Global community of belonging: were an organization that believes our ability to continually grow and build the right atmosphere where people feel safe and empowered, lets you bring your best self to work. Purpose driven: purpose driven approach that empowers our people to protect the environment and communities we serve while delivering safe & quality products. Skills: media planning consumer trends collaborative leadership consumer segmentation competitive assessments digital media strategy quantitative research channels strategy project management influencing decisions brand positioning microsoft office social media strategies communication problem solving syndicated research retail marketing strategy brand storytelling channel management our purpose and growth culture: we are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to whats possible, and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors curious, empowered, inclusive and agile and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit our purpose and vision to learn more about these behaviors and how you can bring them to life in your next role at coca-Cola. Benefits: unlimited growth potential advancement opportunities generous compensation.
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