Company overviewdocusign helps organizations connect and automate how they agree. Our flagship product, esignature, is the worlds #1 way to sign electronically on practically any device, from virtually anywhere, at any time. Today, more than a million customers and a billion users in over 180 countries use docusign to accelerate the process of doing business and simplify peoples lives. What youll dothe marketing pipeline manager fills a key role in the planning and execution of marketing strategies. This is done through the analysis of campaign performance metrics, including responses, mql, and sqo data, along with a deep understanding of account strategies, prospect and customer personas, and key target segments that make up the marketing role is highly collaborative with different stakeholders responsible for marketing segments, as well as sales operations, xdr teams, product marketing, enablement, and the global demand center (gdc) to support global demand generation programs designed to leverage persona and cohort data in order to set kpis, predict outcomes, execute and measure campaign performance, and make real-Time campaign adjustments based on data. While this role involves managing a lot of data and generating reports, the primary focus is on data strategies that create actionable information for marketing, sales, and other teams. This position requires strong technical skills and is best suited for a marketer who is passionate about leveraging data to drive campaign roi and other marketing position is an individual contributor role reporting to the sr. Marketing campaign detailed analysis of key performance metrics for global marketing teams, programs, campaigns, and tacticsgenerate weekly reports, scorecards, dashboards, and alerts for global demand center teamsmanage and produce actionable marketing-Based reporting and analysis for internal stakeholdersdrive metric-Driven environmentdevelop and execute plans to utilize our customer data and research data to drive roidevelop creative ways to communicate messages to our internal global business partnerswork with the global demand center (gdc) teams to deliver information to leadership across all country business partners and other stakeholder teamsgenerate predictive models for marketing planning and attributionmonitor key performance indicators across a variety of subjects, watching for changes outside standard benchmarks for responses, leads, lead qualification, and opportunitiesassist in the development and execution of marketing campaignsdrive optimization efforts for lead qualification in support of marketing campaignsresearch and develop best practices for reporting and analysis job designationhybrid: employee divides their time between in-Office and remote work. Access to an office location is required. (frequency: minimum 2 days per week may vary by team but will be weekly in-Office expectationpositions at docusign are assigned a job designation of either in office, hybrid or remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within docusign. Docusign reserves the right to change a positions job designation depending on business needs and as permitted by local law. What you bringbasic5+ years of experience with digital marketing data and analysisfluent englishpreferredadvanced spanish is an assetexpert knowledge in digital metrics, dimensions and kpisstrong functional understanding of the marketing funnel, lead scoring, campaign attribution/roi, customer journey mapping, and sales opportunity funnel dynamicsstrong attention to detailability to work independently and proactively identify potential issues and work toward solutionsresults-Oriented team player with the ability to build and maintain productive relationships with peers and cross-Functional teamsadaptable to changing prioritiesexcellent organizational and time management skills, with the ability to manage multiple projects, set priorities, and execute on tight deadlinesexperience connecting paid media tools, crm tools such as salesforce and demandbase, outbound tools like outreachexperience with attribution modeling or lead scoringexperience in an enterprise b2b marketing environmentexperience with data visualizationexperience in data analysis and report generation with microsoft excel, salesforce and tableau life at docusignworking heredocusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do whats right, every day. At docusign, everything is each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, youll be loved by us, our customers, and the world in which we provides reasonable accommodations for qualified individuals with disabilities in job application procedures. If you need such an accommodation, including if you need accommodation to properly utilize our online system, you may contact us at (Email Confidencial) you experience any technical difficulties or issues during the application process, or with our interview tools, please reach out to us at (Email Confidencial) and candidate privacy notice #li-Hybrid.
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