(full time) vp of demand generation at awari (united states) beamstart jobs vp of demand generationawari united states date posted25 jun, 2022 work locationsão paulo, brazil, united states salary offerednot specified job typefull time experience required11+ years remote workyes stock optionsno vacancies1 available who we arewere awari a team of passionate problem-Solvers, working hard to build a career development platform where the best talent in latam comes to advance their careers. Over the past four years weve grown to thousands of members, and have been growing revenues by over 600% yoy since launch. Were backed by top-Tier investors such as ycombinator and the founders of viva real (brian requarth), guia bolso (thiago alvarez) and product hunt (ryan hoover).About the role and the teamas the vp demand generation, youll bring 10+ years of marketing experience in fast-Paced, high-Growth environments to awari to help it rapidly expand its market share in the latin america education market. You think like a consumer marketer and understand how to utilize different acquisition channels to drive traffic and manufacture demand in a product-Led model. Youre up to speed on performance marketing channels, ranging from paid search to paid social to podcast and radio advertising. Youre an expert on seo and are highly experienced in conversion rate optimization and A/B testing. Youve managed agencies, budgets, internal personnel, and are comfortable interfacing with - And being accountable to - Executive leadership. You thrive on data, but balance that with a nimble, highly creative approach to developing marketing campaigns, programs, and will be doing:build out a scalable, accountable acquisition marketing function that is responsible for achieving targets for: quality traffic growth, trial starts, trial activation, trialpaid conversion, self-Service revenue, traditional lead gen, marketing qualified pipeline, and net new bookingsoptimize awaris inbound marketing efforts and improve conversion of our current audienceoversee all paid acquisition efforts, manage external sem/seo agency, and oversee/deploy awaris paid media budgetexperiment with other forms of paid media, including podcast, radio, and ooh advertisingpartner closely with awaris content team to generate meaningful increases in quality trafficsupport awaris inbound and outbound sdr teams in their efforts to efficiently identify, capture, and convert demandwork closely with product marketing on creating opportunities and pipeline for new features and products - Both from existing customers and net new prospectsreport on self-Service acquisition and revenue metrics to key stakeholders across the businessreport on inbound and outbound campaign/channel performance, focusing on self-Service conversion and pipeline creationdevelop understanding of efficiency metrics and optimize efforts to continuously drive down cac and improve lifetime valueinfluence the buildout of the martech stack to ensure awari maximizes its demand generation effortsjob requirements10+ years of marketing experience, preferably in a demand generation, growth/performance marketing, or e-Commerce rolestrong analytical skillsexcellent verbal, written, and communication skills4+ years building, managing and leading teamsability to thrive in fast-Paced, deadline-Driven environmentsfamiliarity with a range of martech and analytics tools (e.G. Hubspot, google adwords, google analytics, outreach, mixpanel, web personalization and A/B testing tools, in-App product analytics/adoption tools, and more)experience building and overseeing execution of campaignsstrong seo skills - Both from a content creation and a technical standpointbonus points for:experience in educationleading the demand or growth function in a product-Led environmentbenefits100% remote working work from anywhere you like, however you like30 days of annual leave + 8 public holidaysbenefits card with budget for netflix, spotify and othersfree awari membership to enroll in courses and get mentorship from expertsaccess to company offsites and team retreatscompetitive stock options packagewe will be closing the role as soon as we find the right candidate. If you feel we can be a great fit for each other, apply to our role and well be more than happy to review your profile. About awari building a modern career development platform in latam company size: 11 - 50 people year founded: 2018 country: brazil company status: actively hiring looking for partners looking for clients raising funds share this job more full time jobs us full time senior software engineer (front-End) los angeles, ca full time software engineer los angeles, ca full time react software engineer new york full time robotics engineer san francisco full time more companies hiring karate labs united states nimblerx united states respaid united states automat (formerly lasso) united states spruce systems united states beamstart brings you the latest news, databases, and jobs from all around the world on startups, technology, and business. Stay updated with industry news, plug-In to exciting community events, and discover incredible career opportunities with the worlds most innovative companies. 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