Consumer & market understanding manager we look for professionals who embody our values, are not afraid of challenges, seek to innovate, experiment and progress quickly. We are always looking for ways to improve our products and ourselves. If its you, wed love to the roleconduct analysis on and enable access to local insights across shopper, customer and consumer intelligence to provide accurate and timely information to support the business in making correct strategic and operational decisions for growth. Represent the consumer, customer and shopper in the for design the research strategy plan for each business unit inco) according the 5yp and innovation strategy to ensure the objectives of the brazilian and identification of competitors marketing strategy development, including analysis of pricing, sales, methods of operation and go to market (consumer & shopper).This position is based in são paulo reporting directly to consumer/customer insight director. We look for people who embody our values, are not afraid to challenge, innovate, experiment, and move at a fast will you do- Lead the plan for consumer/customer & shopper research, oversee understanding and creation of consumer/customer & shopper insights and provide recommendation to develop and grow the business- Provide market research knowledge, expertise, and advice into assigned projects within all the organization- Co-Ordinate information sharing with others (within and outside organization) and deliver local business and other intelligence ensuring that this information is understood- Be the consumer/customer & shopper expert and champion within all and the wider organization and essity marketing community- Provide e commerce knowledge, expertise and advice into assigned projects within all the organization.- Acquire and provide continuous market data (e.G. Nielsen, kantar, iri, close up, iqvia, etc.)- Consolidate relevant consumer/customer & shopper and category analysis and understanding to generate insights, ideas and concepts, proactively use this information within assigned projects.- Deliver consumer insight research requirements for delegated brands- Collect and share relevant recent consumer/customer & shopper and category trend development within the organization.- Support creation of category vision and drivers for all relevant categories and coordinate adaptation from global to regional/local needs- Support development of pricing and promotion strategy (shopper, consumer and customer) with data analysis and guidance on shopper-Based promo effectiveness guidelines- Lead and run large or continuous research projects (e.G. Segmentation, brand health tracking) and individual studies for marketing teams.- Manage continuous, ad hoc research (shopper & local consumer/customer) and insight budgets- Propose and implement the annual research plan for all the organization to fill customer knowledge/insight gaps, brand and innovation development/testing needs and maximize synergies.- Contribute to best practice sharing, respective networks and projects- Responsible for the choice of adequate research method for the assigned projects.- Might lead, direct and develop a team (including personal feedback & development)- Ensure the market research library is maintained and up to date.- Actively participate in customer related decision you areat least 10 years experience in consumer/customer research and managing market data databases (e.G. Nielsen, kantar, iri, close up, iqvia, etc.) or service attitude, analytical skills, teamwork oriented and sense of to maintain continuous interaction with the senior leadership teamexperience managing research within consumer goods in english, advanced spanishwhat we can offer youat essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful and caring work environment empowerment job impact work with a powerful purpose individual learning and development health & safety social responsibility innovationtogether, we are improving lives, every at essity is not just a career it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-Beingli-Hybridtogether, we are improving lives, every at essity is not just a career it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for end date:09 out. 2022.
OUTRAS OPORTUNIDADES DE Desenvolvedor de Sistemas PARA VOCÊ!
PUBLICIDADES
Carregando, aguarde por favor...
Nós respeitamos a sua privacidade
Para otimizar sua experiência durante a navegação, fazemos uso de cookies.
Ao continuar no site, consideramos que você está de acordo com nossa
Política de Privacidade.
PROSSEGUIR
Aguarde, vamos preparar as informações para envio.
Preparando seu currículo.
Identificando os e-mails.
Realizando o envio.
, vimos aqui que faz tempo que você não atualiza seu currículo.
A última alteração foi em: .
Faça uma revisão para que os recrutadores acessem seu currículo já atualizado e receba convites para entrevistas!
Candidatura realizada com sucesso!
Para agilizar sua busca por empregos identificamos que são perfeitas para você.
Simplifique sua jornada e envie seu currículo automaticamente para estas vagas.
Muito bem, !
Seu currículo foi enviado para de em . Confira os detalhes no seu e-mail.
Agora, complete seu currículo para ter até 10x mais chances de visualização!
Esta vaga é de um site externo!
Esta vaga é de um site externo e você sairá do Trabalha Brasil.
Candidate-se em mais vagas para que mais empresas vejam seu currículo! 🚀
Preparando seu currículo.
